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Political groups are getting around Facebook’s system for blocking false political advertising by reposting ads found to violate its policies, exposing a loophole in the company’s efforts to contend with misinformation.


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A federal health agency halted a public-service coronavirus advertising campaign funded by $250 million in taxpayer money after it offered a special vaccine deal to an unusual set of essential workers: Santa Claus performers.


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‘World-leading’ proposal delights health campaigners and dismays advertising industry


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Cabinet minister Grant Shapps tells Sky News there is a "limit" to home working in being able to get "some types of work done".


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Few democracies these days are killed by coups. They die when aspiring autocrats get elected and subvert democracy from inside.


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Each day, more household names join the list of brands suspending advertising on Facebook to protest what they say are the social network's failures to stop the spread of hate. On Monday alone, Adidas, HP, and Ford added their names to a list that already had Unilever, The North Face, Coca Cola, Honda and many others.


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Disney is rolling out short films sponsored by candy maker Mars that will run on FX and Freeform as way to target consumers skipping traditional commercials.


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The COVID-19 pandemic has taken a harsh toll on news media in the Pittsburgh region including layoffs, suspension of print editions and, in at least one...


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Tesla makes cars, big batteries, solar panels, and now tequila. But the few hours that the most recent product on that list was available shows that advertising isn’t needed to create brand loyalty or a strong consumer base. Instead, Tesla creates a great series of electric cars and sustainable energy systems. Pair that with an …


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The Scottish Government also spent tens of thousands on adverts on TikTok and Snapchat.


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Several steps will be necessary to combat COVID-19 misinformation and disinformation campaigns. Private sector specialists in risk communications, advertising, linguistics, and social cognition could collaborate in devising accurate public health information crafted to overcome psychological resistance. Governments could enact regulations that discourage microtargeting of social media advertisements. Government agencies that regulate medical advertising also might expand their oversight to COVID-19 medical claims. Perhaps most important, government leaders must respect factual information.


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Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the...


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Nonprofit Change the Ref, run by Oliver's parents, teams with McCann Health for gun-safety voting campaign using deepfake technology


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Jen Glantz became her own PR person to save money, and steadily grew her clientele through social media, personal branding, and networking.


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Max Schrems' complaint focuses on Apple's use of identifier codes that track users' behavior on iPhones.


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Max Schrems' complaint focuses on Apple's use of identifier codes that track users' behavior on iPhones.


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Disney paused advertising its Disney Plus and Hulu streaming services on Facebook and Instagram


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Coronavirus and lockdown have taken a huge toll on people’s mental health. A Stockport drop-in shop is offering vital face-to-face support


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Keeping false declarations of victory at bay, for now.


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The government is banning junk food advertising on TV and online prior to the 9pm watershed as part of a £10m campaign aimed at tackling obesity in response to the Covid-19 pandemic.


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SEATTLE -- It turned out it was only a drill... After days of advertising the potential for a rather alarming wind storm for Friday, latest forecast models have eased back on the storm's strength and corresponding predicted wind speeds from "we might need to name this storm someday" levels to "a regular November windy day. " The storm is not quite mixing the ingredients together as originally feared and thus won't have quite as much teeth in the wind department.


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ANKARA: Google has been hit with a 196.7 million Turkish lira ($25.6 million) fine by the Turkish Competition Board as part of an investigation against the company. The decision comes amid growing government control of Internet in the country. The California-based tech giant, which has an office in Turkey, allegedly violated fair competition rules and abused its dominant power in the market through advertising. Google was also slapped with another 98.3 million Turkish lira fine earlier this year for deploying “aggressive competition tactics.”


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Since the start of the pandemic, one of the busiest tourist attractions in New York City has found itself dominated by artists with a message


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TLDR: QuickEmailVerification cleans your entire email list, weeding out old, outdated, or incorrect addresses for top deliverability and results on all your marketing campaigns. There’s one statistic that should stand above all others when you consider advertising and marketing strategies for your business.  Where do we go from here? Business leaders are stepping up to …


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No one merges OOH advertising with social media marketing as well as @dudewithsign. OUTFRONT MEDIA's Max Siegelman explains why brands should take note.


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Website: thelocal.de
2020-11-06 18:37:57 UTC

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In the last few years, we have seen many brands become more environment-friendly. There has been an increasing focus on sustainability. Globally, brands like


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A federal lawsuit says JUUL's advertising led 4 young Wisconsin residents to vaping and addiction, and seeks to halt the company's marketing.


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Today the US Department of Justice (“DOJ”) filed an antitrust lawsuit against Google, alleging that it unlawfully maintains monopolies through anticompetitive and exclusionary practices in the search and search advertising ...


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The Chinese dissident artist is stopping the regular advertisements in the famous square for an hour


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/PRNewswire/ -- Five of the nation's largest advertising trade associations today released a joint statement urging Michigan Governor Gretchen Whitmer to...


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Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post.


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With the UK being the biggest digital advertising market in Europe and one of the UK’s fastest growing industries, the digital marketing engineer's role has never been more important.


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A new £1 million wave of UK government advertising to encourage EU citizens to apply to the EU Settlement Scheme has launched today.


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With Alka Seltzer rockets, off-Broadway shows and cold-and-flu brand loungewear, who says pharma marketing can’t be creative? Not Bayer, RB and GlaxoSmithKline’s ViiV Healthcare. The companies' modern marketing methods are upending traditional—and often formulaic—industry advertising efforts. Executives from the three companies recently discussed pharma creativity in general, along with specific efforts from each one.


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The new technology lets gamers initiate ads when they step away from their screens, embedding the spots directly in their livestreams.


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The U.S. Senate runoffs in Georgia are getting personal -- with new advertising and more opposition research.


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Website: gov.uk
2020-11-06 21:01:57 UTC

The CMA has published an update in its examination of online platforms and digital advertising, uncovering new detail about how the sector’s biggest names operate.


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Alex Casey goes down a YouTube rabbit hole to try and find the best New Zealand advertising jingle ever created. It happened without warning. Staring into my simmering bolognese last week, something came over me. I turned slowly, the harsh kitchen lights dimming to a single spotlight. I held th


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The DSP posted a record-high in quarterly revenue, and it's planning to revamp its platform next year


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Bipartisan coalition asserts Google’s exclusionary conduct unlawfully stifles competition OLYMPIA — Attorney General Bob Ferguson today partnered with a bipartisan coalition of 38 attorneys general to file a federal antitrust lawsuit against Google. The lawsuit asserts that the technology giant illegally leverages its dominance in the online search and search advertising


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A new TV advertising campaign will from today be added to official efforts to ensure the public is aware of the best way to limit and delay the spread of


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Joe Biden has surpassed Michael Bloomberg to become the U.S. political candidate who has spent the most money spent on TV advertising.


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Pet carriers: not exactly the first word in luxury accessories. But, leave it to one style-conscious advertising exec who solved…


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The current throwdown between Amazon and HBO Max got pulled into a tech titan hearing on Capitol Hill Thursday. A member of a House subcommittee wondered why the Jeff Bezos company couldn’t rightfu…


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Several big marketers have yet to resume to advertising on Facebook following a one-month boycott over hate speech and discrimination on its service.


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The Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards honor campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment. For eligibility, key dates and requirements, click here for more details.


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Social media advertising can be daunting, especially as brands  juggle multiple social media platforms. The average person uses around eight different social media accounts, which can make it tricky for brands to keep their branding and communication consistent and up-to-date.  As a result, many leading brands have turned to automation to solve time-consuming processes that …


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Created by McCann India, Dettol’s new ad film has been executed by the team while working from home. It talks about the importance of personal hygie..


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.   


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A PROPOSED ban on junk food advertising has been backed by a Gwent MP.


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Recently, IBM has started prioritizing practical advertising applications of its cognitive computing system, Watson. AdExchanger talks to Bob Lord about it.


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The raison d'être of a website is to draw potential customers and help generate leads. This can be achieved by an intelligent mix of strategies that include paid advertising, SEO, social media, and email marketing.


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Advertising and theatrical exhibition will be especially hard hit by the pandemic and economic downturn, an Ampere Analysis report says. Overall, entertainment will lose out on $160 billion in growth over the next five years.


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Oliver Mytton and colleagues estimate the health impact of prohibiting the advertising of less healthy food and beverages 05.30 hours to 21.00 hours on UK television.


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Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. Leading influencer marketing trends-watchers expect this market to cross $22 billion in revenues


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The campaign advertising the collection was shot by Michel Comte in Switzerland’s Rhône Glacier and all proceeds from the sale of the capsule will benefit the Bally Peak Outlook Foundation.


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Following CMA action, Instagram will do more to prevent hidden advertising on its app and website, signalling an important behaviour shift by a major platform.


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There used to be a time when handshakes and words were enough to bind a contract, but when purchasing advertising online these days, it’s best to follow a Russian proverb like President Reagan did: “Trust, but Verify”. Online websites and publishers are rampant with invalid mobile traffic and ad fraud schemes that were estimated to […]


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D.C.’s newest museum is a monument dedicated to the almighty power of words and languages. The Planet Word museum, set to open Thursday, features interactive exhibits exploring the many forms and functions of words from poetry to music to advertising. Visitors outside will be welcomed by the Speaking Willow, an interactive sound and light sculpture in the courtyard. When you…


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NBCUniversal has set plans for its first “creativity summit,” an online event July 16 primarily for media buyers and press that will culminate in a sneak preview of the 30 Rock upfront …


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A customer shift to mobile and concerns around a contentious election helped push the chain into a market with a surprisingly strong audience match.


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In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success.


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As the advertising market begins its recovery after a significant downturn earlier this year, many digital marketers are rushing to…


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The campaign will focus on the need for people to self-isolate for a week if they develop a high temperature or a continuous cough. It will also highlight the important of washing hands


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Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify consumers across devices while visiting premium publishers' sites to personalize advertising without the use of third-party cookies. Dentsu will be the first agency network to offer this capability to its clients. M1®, dentsu's data


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Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week, …


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ASIA'S TOP 1000 BRANDS WEBINAR: Brands need to devise unique communication plans to interest consumers tired of stale content, top executives from Shopee, TripAdvisor and Celtra tell us.


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The FTC’s antitrust suit gives Instagram a chance to thrive on its own.


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A social justice campaign hoped it could convince companies to stop advertising on Facebook and hurt its revenue. Instead, the company's sales boomed.


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COSMETICS giant Sephora has begun advertising its buy-now-pay-later (BNPL) offering in Singapore, where customers can buy makeup and pay in three interest-free monthly instalments. Read more at The Business Times.


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From Selena Gomez for Coach, to Dior’s artsy new look, these are the best spring 2018 fashion advertising campaigns.


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Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will have a "moderate to significant impact" on their digital advertising plans, while 69% said it will have a greater impact than either the CCPA or GDRP consumer privacy protection rules.


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Though the turmoil of the coronavirus pandemic is far from over, the recent launch of the “time is running out” advertising campaign from the UK…


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EMERALD ISLE — After decades of depending on commissioners and town staffers to address media questions and publicize events, Emerald Isle has started advertising for a public information and media


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"Roadblocking," is defined as "when an advertising campaign creative is the only brand on a particular page or website."


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Sachin Tendulkar and Mahindra Singh Dhoni are two cricketers lending the voice to the new campaign...


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Gerry Bavaro discusses how brands & marketers can tackle personalization in marketing & advertising by utilizing a durable & sustainable basis of identity.


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Mumbai Indians hit it out of the park in IPL 2020, CSK disappointed while Delhi Capitals showed great promise but did not live up to expectations. On the advertising pitch it was newbie brand CRED th


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In 2021, travel will continue to be more about living, working and connecting safely away from home. It would be the year of staycation, predicts Airbnb. Staycations


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Nimble business owners willing to learn and rethink practices can dig up savings in their energy bill, advertising strategy, supplier contracts, and staffing. Here are a few ways small businesses can improve their bottom line.


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Leading digital marketing agency, AccuraCast has called on the Advertising Standards Agency (ASA) to provide clearer guidance to financial bloggers and influencers who are working with brands in the financial sector. Currently, guidance from the ASA is that if payment made, whether monetary or something is given for free and a brand has some kind […]


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Bespoke engagement ring and jewelry brand, Taylor and Hart, has just launched the UK’s first advertising campaign featuring imagery shot...


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Citi is a TPG advertising partner This week we are sharing the story of David Choi, founder of Seoul Taco and Citi® / AAdvantage® brand ambassador, with his experience as a small business owner and cardholder during the pandemic. I started Seoul Taco with a single food truck in my hometown of St. Louis, Missouri …


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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Numerator (Customer Analytics), Terminus (Account-Based Marketing), IBM (E-commerce), Alida (Customer Experience), and VERB (Sales Enablement) Numerator Launches 2020 Holiday Tracker Numerator, a data and tech company serving the market research space, has launched a Holiday Gifting Tracker to monitor advertising, promotions, and sales trends for top gifting categories during the 2020 holiday season. New data is released weekly for key gifting categories including Apparel, Beauty, Electronics, Gift Cards, Home Goods, Power & Hand Tools and Toys & Games. Terminus Introduces Unified Platform Enhancements


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New Facebook advertising paid for by the Trump campaign makes unfounded claims about his opponent.


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Facebook Inc (NASDAQ: FB) has failed to contain misinformation in political advertising as campaigns exploit a loophole in the company's system, reports the Wall Stree Journal.What Happened: Three political groups backing President Donald Trump's re-election have found a way to repost an advertisement pulled down by the social media giant for being inaccurate by making little or no alterations to the ads.These ads have been seen millions of times in swing states in the final days of the U.S. presidential campaign, a period when Facebook said it was extra cautious on misleading political content.The conservative group, American Principles Project, had run ads on Facebook in October, claiming former Vice President Joe Biden supports the Antifa, backs sex-change operations for children, and supports legislation that would destroy girls' sports by allowing transgender athletes to compete with them.Facebook had removed the ad after fact-checkers, including PolitiFact, had labeled it false or missing context. According to WSJ, American Principles Project reposted the ads with a slight change in wording ± targeting swing states, including Wisconsin and Michigan, shown to Facebook users more than three million times.American Principles Project Executive Director Terry Schilling, in an email to WSJ, wrote that fact-check organizations like PolitiFact are unhelpful in offering guidance on improving the ad's accuracy.In many cases, they made the best guess to alter the ads by removing references to state-specific public policy issues.Why It Matters: Facebook has drawn sharp criticism for handling misinformation, free speech, and censorship. The social-media giant testified before the Senate Commerce Committee on Oct. 28.Facebook has updated its policies around political ads frequently, which has caused glitches in its system, leading to a pull-down of genuine ads.Democrats say that Facebook's political ad policies have failed to contain misinformation campaigns, while the Republicans have accused the company of targeting conservative views.Price Action: Facebook shares shed 6.3% on Friday to close at $263.11.Image Courtesy: WikimediaSee more from Benzinga * Click here for options trades from Benzinga * 5 Biggest Tech Companies Took 18% More Revenue Last Quarter: WSJ(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


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Spain's Council of Ministers approves Royal Decree on limiting online gambling TV/radio/online ads, sponsorship and bonus offers.


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Whether you’re paying big bucks for a Kardashian or providing discount coupons to a local star, hiring “influencers” to promote your company, products or services has become commonpl


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Facebook advertising allows you to put your self-storage marketing messages in front of target audiences. Learn what this option can do for you, specific features and tools that go with it, and how to make the most of this marketing spend.


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Update - March 25, 2020: Today, Gfinity announced that it signed a programmatic media buying agreement with in-game advertising firm


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Digital bank Revolut partners online advertising platform Adzooma so that businesses can receive cashback incentives.


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Ogilvy announced that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Devika will be responsible for driving all aspects of Ogilvy's core business across the United States and Canada which spans Advertising, Brand & Content, Public Relations & Influence, Experience, Growth & Innovation, and Health. She will also support Ogilvy's advertising business across the global network. Andy Main, Global CEO for Ogilvy said: 'Dev is a leader with relentless drive, a sharp understanding of our clients' rapidly evolving needs, and an undeniable track record of using creativity as a catalyst for growth. With Dev leading our teams across North America,


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Walt Disney said it will be forking out $14-$16 billion in content spending in fiscal 2024 on streaming services Disney+, Hulu and ESPN+ as it ramps up original series and films to the tune of 100 …


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Common Sense Media’s for-profit affiliate has announced the 2021 launch of Sensical, a free streaming platform aiming to deliver a highly vetted collection of short-form videos for kids aged …


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Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar. Major TV networks experienced huge TV production delays due to the COVID-19 pandemic, which pushed out many new TV shows and content launches for the 2020-2021 TV season to start in November or later.


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In more recent years, you may have started to notice the term "net carbs" in bold, bright graphics on the front of food packages.Counting net carbs is a concept that has been around for a very long time. In fact, one of the first utilizations of calculating net carbs was for those who take insulin to manage their diabetes.So, why recently are so many food manufacturers advertising net carbs, and why are your friends and family raving about their new favorite "0 grams net carb" protein bar? It can be attributed to the rise of the keto diet as well as the staying power of low-carb diets.Despite their connection to many diets, net carbs are relevant to everyone. Calculating net carbs provides a number that can help you understand and decipher (for the most part) good quality food products at the store and may even help you lose some unwanted body fat.(Related: 8 Grocery Items That May Soon Be in Short Supply.)What are net carbs?Calculating net carbs is a way to measure the carbohydrates your body actually digests. The "Total Carbohydrates" line on every Nutrition Facts label indicates the total amount of sugar, fiber, and other carbohydrates in a food. The thing is, your body doesn't treat all of these carbs the same way.Carbohydrate is a macronutrient that contains four calories per gram. Carbs are made up of long chains of sugar molecules.Dietary fiber is a form of carbohydrate; however, your body does not digest fiber, so it does not provide calories like other forms of carbohydrates.When you take the total amount of carbs in food and subtract out the dietary fiber that does not contain calories, you get, drum roll please, net carbs, which is the remaining carbs that contain calories.TOTAL CARBOHYDRATES – FIBER = NET CARBSEssentially, the net carb theory is that certain carbs don't need to be tallied as carbs for the day.For example, there are 40 grams of carb in a cup of cooked quinoa and 5 grams of fiber.40 grams total carbs – 5 grams fiber = 35 grams net carb. This cup of quinoa only has 35 grams of digestible, calorie-containing carbohydrate.Why would you want to calculate net carbs?Calculating net carbohydrates provides a more accurate number of calorie-containing nutrients in the foods we consume.There are multiple reasons people may choose to calculate net carbs:Diabetics use net carbs to dose their insulin.You can use net carbs to lose weight by identifying low-calorie foods.The keto diet requires a low-carb intake to drive the body into a state of ketosis.How to use the power of net carbs to lose weight.To lose weight, you have to create a calorie deficit by increasing calories burned and reducing calories ingested. When counting net carbs to lose weight, you can start by reducing the total calories you consume. Reducing total calories also naturally reduces your carb intake.You can also use net carbs to identify which foods to eat more of. You can do this by choosing high-fiber foods; the more fiber in a carbohydrate food product, the lower the net carb will be.Let's use white rice, quinoa, and black beans as an example. They all contain about 40 grams of carb per one cup (cooked) with varying amounts of fiber.White rice: 0.5 gram of fiber per cupQuinoa: 5 grams of fiber per cupBlack beans: 15 grams of fiber per cupBecause each of these foods has different fiber content and essentially the same total carb, it means they all have different amounts of net carb.White rice: 44 g total carb – 0.5 g fiber = 43.5 g net carbQuinoa: 40 g total carb – 5 g fiber = 35 g net carbBlack beans: 40 g total carb – 15 g fiber = 25 g net carbAs you can see, the black beans have the lowest amount of net carbs per serving. White rice has the most.The individual trying to reduce carbs to lose weight should choose the lower-net-carb beans more often than the other starches. In doing so, you will consume fewer digestible carbohydrates that contribute calories and impacts blood sugar.Nearly all carb restriction diets, including keto and Atkins, focus more on restricting net carb rather than reducing total carb.Let's go over the difference between fiber and sugar alcohols.Another ingredient you may have noticed on Nutrition Facts labels—especially manufactured foods like protein bars and sugar-free drinks, sugar-free candy, and sugar-free gum—is sugar alcohol.Sugar alcohols are used in processed foods to add sweetness while providing fewer calories than table sugar. They can provide fewer calories than sugar because sugar alcohols are incompletely digested. Remember that fiber is not digested at all. These sweeteners are also quite different than dietary fiber, as many of them are not naturally occurring.Types of sugar alcohols include:ErythritolSorbitolMaltitolMannitolXylitolSimilar to fiber, you can subtract sugar alcohols from the total carbohydrate grams to calculate net carbs. However, the body doesn't process all sugar alcohols the same. For most sugar alcohols, you can only subtract half of the total sugar alcohols in the net carb equation. Other sugar alcohols (like erythritol) are not digested, so you can subtract the full gram.TOTAL CARBS – FIBER – (SUGAR ALCOHOL)/2 = NET CARBSFiber provides many benefits to the body outside of being a non-digestible carbohydrate. Fiber may help to lower cholesterol, improve digestive regularity, and helps increase satiety.Sugar alcohols can serve as a form of prebiotic to feed good bacteria in your digestive tract, which is a plus, but they are also known to cause bloating, diarrhea, and gas, and long-term use is inconclusive in terms of health concerns.RELATED: The science-backed way to curb your sweet tooth in 14 days.Is calculating net carbs healthy or a useful method to lose weight? Would you recommend it?Calculating net carbs can be useful for someone trying to lose weight because it encourages intake of high-quality food, namely fiber. As a general rule of thumb, foods in their natural state that are high in fiber are going to be amongst the best quality options compared to those with similar carb and less fiber.Looking at fiber content in processed items can also help you determine a better quality option. Next time you are at the store trying to decipher which whole grain cracker is best, look for the one that provides the most fiber per serving.Additionally, those who eat a high fiber diet tend to weigh less than those on a low fiber diet. The American Heart Association recommends consuming 25 grams of fiber for women and 38 grams of fiber per day for men, so whether counting net carbs or aiming to reach a minimum amount of fiber each day, both options will likely help you make improvements in your nutrition.ConclusionCalculating net carbs can be beneficial for weight loss, weight maintenance, and improving intake of overall food quality. We don't have a set amount of net carb an individual should have in a day; rather, this number is specific to your goals, activity level, and related health conditions.For more healthy eating news, make sure to sign up for our newsletter!


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