Search & collect the content that’s booming
Car ads and the resultant culture promotes traffic violence, according to a former car adman
Emerging director Guy Davies cold-called cinemas to get his coming-of-age romance Philophobia shown – and it worked
Apple recently made some marketing claims using a 5nm processor against a 4-year old architecture and we were waiting for benchmarks to appear that we can use to do some solid comparisons. Earlier today, the single-core and multi-core scores in the latest Cinebench R23 have leaked out and boy is it a different story than […]
Each day, more household names join the list of brands suspending advertising on Facebook to protest what they say are the social network's failures to stop the spread of hate. On Monday alone, Adidas, HP, and Ford added their names to a list that already had Unilever, The North Face, Coca Cola, Honda and many others.
Disney is rolling out short films sponsored by candy maker Mars that will run on FX and Freeform as way to target consumers skipping traditional commercials.
Artificial intelligence (AI) and machine learning in banking make the strongest combination possible. Since these technologies are versatile, there are a lot of ways to use them across industries, …
Tenet was supposed to come out in July, then August, and now it’s delayed indefinitely
LinkedIn’s list of top 10 in-demand jobs includes digital marketers with SEO, social media, and content marketing skills.
The CommonPass app allows travelers to document their COVID-19 status electronically and present it when they cross a border.
He'll head a streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure
They often get conflated, but they have distinct characteristics.
The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out.
As we progress, it is important to adapt your strategy, organization and communication.
Video marketing is the leading form of marketing today. If you're not making videos, you're being left in the dust.
Scott Rowe, a longtime communications executive for Warner Bros. TV Group, is exiting the studio after nearly 30 years. Rowe’s post as senior VP of communications and domestic marketing has b…
Optimize your content's reach with these four key suggestions.
Creating content in a variety of formats will help you reach a wider audience. Here's a list of 100 types of content you can create, with examples.
What does Google Analytics 4 have to offer marketers, and how will it change the way we approach measurement and attribution?
What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.
Technological advances are reshaping the marketing landscape. Learn tips and resources to add augmented reality and virtual reality into your strategy.
Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current crisis, there are ways for you to effectively introduce new products to the market. I am a strong advocate of data-driven marketing, having a clear analysis of the target market and consumer is a fundamental aspect for a new product launch. Mapping and analyzing market shifts and trends helps you to focus your efforts on marketing channels that will yield the best results. Read Also: 5 Key
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.
The Anything-as-a-Service (XaaS) model is exploding into nearly every industry. While the benefits of this recurring revenue model are clear, the marketing strategies for this segment are not as obvious. This article shares a four-step marketing approach for this unique audience.
Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is…
Who you associate yourself and your brand with makes a huge impact on business.
These 5 tips should benefit the content marketing efforts you're putting in for your small business.
Colangelo College of Business students were challenged to come up with marketing ideas for Phoenix Raceway, which is hosting the NASCAR championship this weekend and must find ways to attract fans even though most of them can't attend the race because of the pandemic. They didn't disappoint.
This digital marketing course is the key to connecting with audiences online
Five Legged Stool LLC, a digital marketing and media company headquartered in Little Rock, announced Nov. 16 that the acquisition of the magazines and ancillary
Gen Z may be the first digitally native group in history.
13 digital marketing veterans weigh in on the potential impact of the virus.
Businesses can maximize their marketing efforts by branded Facebook groups. Here's everything you need to make the most of this feature.
Prior to joining JDI, King served as associate manager of marketing at OEConnection.
Archer Daniels Midland study sees more consumers and brands riding the flexitarian wave.
The small business community has some advice this week on stretching your marketing dollars.
Adweek editors look at what the future might hold for 5 industries
The marketing world we know today has a significant history. It started ages ago as an as simple method for…
With many of their ad businesses still shaky, publishers have gotten a lot pushier about marketing their news subscriptions.
We've created a step-by-step guide to effective social media marketing, complete with what to avoid and tips for success.
As machine learning technologies become more prevalent online, we cover its uses and benefits in marketing and tips on how to start integrating it into your strategy.
TLDR: QuickEmailVerification cleans your entire email list, weeding out old, outdated, or incorrect addresses for top deliverability and results on all your marketing campaigns. There’s one statistic that should stand above all others when you consider advertising and marketing strategies for your business. Where do we go from here? Business leaders are stepping up to …
Sony Interactive Entertainment released its latest spot for the PlayStation 5 on Monday, the second in its global marketing campaign leading up to the new console’s launch. The ad, dubbed …
The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website.
In 2018, the serial entrepreneur Brent Underwood purchased an abandoned California ghost town called Cerro Gordo, forking over a cool $1.4 million for the property alongside his business partner, Jon Bier, and several investor friends. Having exited a career in investment banking, Underwood had subsequently pursued myriad business ventures, including co-founding the marketing agency Brass Check -- which works with self-help authors like Neil Strauss, Tony Robbins, Tim Ferriss, and Ryan Holiday -- as well as overseeing DailyStoic.com, a website and online shop dedicated to the philosophical sect. But his true passion lied in the hospitality industry -- one he honed launching an illegal backpacker hostel in Brooklyn, and then an on-the-books ventured called HK Austin: a co-living and co-working space housed within a Victorian mansion dating back to the 1890s. Underwood’s latest venture marks a culmination of these passions, combined with his romanticism of the wild, wild west: to restore the ghost town of Cerro Gordo -- which was once California’s top silver producer, roughly three hours away from Los Angeles -- and turn it into a quirky tourist destination. In 2018, the serial entrepreneur Brent Underwood purchased an abandoned California ghost town called Cerro Gordo, forking over a cool $1.4 million for the property alongside his business partner, Jon Bier, and several investor friends.
The Marketing O'Clock team discusses Cloudflare's new privacy-first analytics service, the retirement of Facebook's 28-day attribution window, and more.
Looking back at the changes forced on B2B and consumer marketing strategies.
Around 94 per cent of small business marketers use content marketing while only 9 per cent experienced success.
This week on Marketing O'Clock, Google Ads announced new features for advertisers, Facebook delays its attribution window change, and more.
/PRNewswire/ -- After a thoughtful and extensive search, Plexus Worldwide, a leading health and wellness company with products that enable people to improve...
A success from the “Grave ‘N Bones” collection.
Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations.
With lasting expected effects on consumption, business models and marketing expenditure, Covid-19 and the lockdowns that followed have impacted supply, demand, and media consumption for businesses acr
Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. That’s a big one-eighty for firms that invested huge sums of money building their campuses. But the tech giants can afford to be wildly wrong here. The rest of us need to be wary, not just because the wholesale embrace of WFH is happening during a crisis, but because it runs contrary to some fundamental truths. Work From Home (WFH) Increases Productivity, But There’s a Big Catch. You’ve probably heard that Work from Home or WFH
Rei Prendi is one of the early experts in the field of digital marketing when this channel was just a new name in the marketing communication mix. His deep-rooted understanding of technical, analytical, and communication strategies makes him one of the stalwarts in the field. Even in early 2000, many businesses would ask if they […]
Some distinctive tastes often found in over-the-counter, health-related products—like cherry and mint—carry a positive association or “flavor halo,” said a University of Wisconsin Oshkosh associate marketing professor.
We’ve aggregated some of this year’s most frequently asked digital marketing questions and compiled the answers here for you.
With no end in sight for the coronavirus pandemic, companies are starting to rethink virtual events to include more networking and recruiting opportunities.
The Marketing O'Clock team covers Microsoft Clarity – a new web analytics product for webmasters, Adobe's 2020 online holiday shopping forecast, and more.
Think twice about value signaling.
Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and …
To grow your brand, you need to find ways to improve your digital marketing ROI. Attrock’s Gaurav Sharma offers some innovative methods through which you can do so.
BrainStation CEO Jason Field explores digital marketing skills professionals need to know to help recession-proof their careers.
Do we have our first direct connection between an MM+M-world luminary and Kevin Bacon himself? Indeed we do.
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
EXCLUSIVE: Deadline has learned that Blair Rich will leave her post at year’s end as Warner Bros Pictures Group President, Worldwide Marketing, and Warner Bros Home Entertainment. Rich is a h…
As a provincial jurisdiction, any regulation would have to be uniformly agreed across the country
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
As expected, the pandemic brought an increase in law firms’ use of and reliance on digital marketing and social media, and they are getting better at it.
What a great time not to be a movie marketer. Theaters half-closed, with COVID-19 again rising. Pipeline dried up. Academy of Motion Picture Arts and Sciences asking, in a survey that was due last …
EMAA, an autonomous body of companies, institutions and professionals operating within the events and experiential marketing industry was launched in Guwahati.
As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to…
Advanced authenticity analytics key to campaign success.
Learn how to improve your email, social media, website and marketing strategy at Connect Now.
A group with experience working in Northwest Arkansas’ supplier community has launched a new company in Bentonville. Levio Agency focuses on retail and e-commerce services through two divisions. The first...
The long awaited and oft delayed opening of the Academy Museum of Motion Pictures is on the move again, shuttling to early Fall of next year and all due to continuing uncertainties about the state …
More than 100,000 COVID-19 cases in U.S. in a single day; Regeneron's coronavirus antibody treatment up for potential emergency use authorization; Biogen's Alzheimer's drug to receive FDA approval.
Sony Music Entertainment has signed a multi-year venture with René Pérez Joglar who is also known as Latin rapper and producer Residente to launch 1868 Studios. Under this new deal, Residente and S…
Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a…
As the new year steadily approaches, now is the best time to adapt to the changing environment and prepare for…
Content marketing remains a challenge to many business-to-business (B2B) marketers, according to a new survey by Finite – a body representing the global B2B technology marketing community. It found that 35% of B2B marketers struggled to produce enough content to reach and engage with audiences in 2020.
Affiliate Marketers act like a salesforce for a business. Marketing can be a costly investment for businesses. Big investments into…
FN ranks the performances of athletic powerhouses during the coronavirus pandemic.
Don't be afraid to check your numbers.
Animation has become a popular marketing practice that can help companies connect with their audience and communicate a brand message…
Finding B2B clients is a practice tailored to the specific requirements of each business. A strategy that works for a…
Experts see "work from anywhere" promotions as a shrewd marketing move.
Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead.
Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.
Square Enix posted big losses for the last financial quarter, likely because Marvel's Avengers failed. Here's what that means.
The government is introducing a new strapline, 'Check, Change, Go', as the deadline for the UK leaving the EU approaches.
User-generated content is becoming more popular than online influencer campaigns. The future of authentic marketing lies with the consumer itself.
Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash…
As more retailers switch to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this year's holiday season.
Nearly 60% of execs are expecting moderate to severe cuts in their budgets, according to a Gartner survey.
In vetting potential influencer partners, fashion and beauty brands are taking a closer look at how frequently they discuss socially conscious trends like sustainability and ethical sourcing.
With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.
Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book... Continue reading »
The holidays are, without a doubt, the best time for businesses to make a profit. Believe it or not, 30%…
And Biden focused on swing states.
To access insight and the full search functionality you need to pick a plan.
Social Data insights
7 Day Trial