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Lawsuits, mountains of unsold leggings, and families drowning in debt: the tumultuous story behind a multilevel marketing brand that promised millennial women a pathway to financial freedom.


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Car ads and the resultant culture promotes traffic violence, according to a former car adman


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Deepika Padukone, who makes her investments through her family office, recently invested in learning platform Frontrow.Katrina Kaif and Alia Bhatt have both picked up stakes in Indian e-commerce unicorn Nykaa.The Indian startup ecosystem is becoming an attractive investment destination for Bollywood’s biggest stars. The Indian startup ecosystem is becoming an attractive investment destination for Bollywood’s biggest stars. And recently, actresses from tinsel town are cutting out cheques and making their first big investments in some of India’s big startups. While many of them are strategic investments where the actors pick up an equity stake in the company in exchange for promotions, marketing and PR, there are also many who are betting on startups purely as an investment exercise. Here are the top actresses and their bets on startups


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The coronavirus pandemic (COVID-19) is posing massive challenges to businesses across the globe by closing events and traditional sales and networking channels. Here we look at why companies that embrace digital marketing will be in a much better position to engage and network with their customers.


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Gucci removed a sweater that critics said evoked blackface imagery, while Adidas abandoned a white shoe it was marketing as part of a Black History Month tribute.


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Don't trust the marketing. Cyberpunk is full of heart and earnest, oddball characters.


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The 2022 BMW iX, like many recent big-grilled automobiles from the Bavarian automaker, has drawn torrents of criticism for its polarizing styling. But instead of just letting the complaints slide, BMW is defending the electric iX using a strange new marketing campaign called “What’s your reason not to change?” The automaker even uses the phrase “OK Boomer” on Twitter, and defends itself against a complaint that the vehicle looks like an “Allegro with squirrel teeth,” referring to an Austin model. Again, the whole thing is bizarre.


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Emerging director Guy Davies cold-called cinemas to get his coming-of-age romance Philophobia shown – and it worked


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Sony is confident the PS5 will outsell the Xbox Series X.


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Geographic adjacency is not necessary for the health policies of one place to affect people in other places because the effects are also transmitted through the influence of social media.


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You can still serve and grow your customer base in the face of an uncertain future.


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Apple recently made some marketing claims using a 5nm processor against a 4-year old architecture and we were waiting for benchmarks to appear that we can use to do some solid comparisons. Earlier today, the single-core and multi-core scores in the latest Cinebench R23 have leaked out and boy is it a different story than […]


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Website: hbr.org
2020-11-08 22:24:57 UTC

Are you ready to have an honest conversation with your customers?


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It’s unlike any console marketing I’ve ever seen.


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Each day, more household names join the list of brands suspending advertising on Facebook to protest what they say are the social network's failures to stop the spread of hate. On Monday alone, Adidas, HP, and Ford added their names to a list that already had Unilever, The North Face, Coca Cola, Honda and many others.


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Disney is rolling out short films sponsored by candy maker Mars that will run on FX and Freeform as way to target consumers skipping traditional commercials.


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Artificial intelligence (AI) and machine learning in banking make the strongest combination possible. Since these technologies are versatile, there are a lot of ways to use them across industries, …


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But 2021 might show a new way forward for the industry.


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Cellphone location data purchased from marketers enabled researchers at Mississippi State to track the movements of Russian generals. The data have major implications for national-security and law-enforcement agencies, too.


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Tenet was supposed to come out in July, then August, and now it’s delayed indefinitely


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LinkedIn’s list of top 10 in-demand jobs includes digital marketers with SEO, social media, and content marketing skills.


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The CommonPass app allows travelers to document their COVID-19 status electronically and present it when they cross a border.


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Jen Glantz became her own PR person to save money, and steadily grew her clientele through social media, personal branding, and networking.


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He'll head a streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure


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They often get conflated, but they have distinct characteristics.


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The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out.


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As we progress, it is important to adapt your strategy, organization and communication.


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As we progress, it is important to adapt your strategy, organization and communication.


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Video marketing is the leading form of marketing today. If you're not making videos, you're being left in the dust.


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Scott Rowe, a longtime communications executive for Warner Bros. TV Group, is exiting the studio after nearly 30 years. Rowe’s post as senior VP of communications and domestic marketing has b…


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Have you considered the potential of WhatsApp for your marketing efforts? Check out this guide.


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Optimize your content's reach with these four key suggestions.


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Creating content in a variety of formats will help you reach a wider audience. Here's a list of 100 types of content you can create, with examples.


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"We're going to keep being super disciplined about our investment," Etsy CEO Josh Silverman said in a "Mad Money" interview after topping analyst estimates in the third quarter.


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What does Google Analytics 4 have to offer marketers, and how will it change the way we approach measurement and attribution?


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What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.


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Technological advances are reshaping the marketing landscape. Learn tips and resources to add augmented reality and virtual reality into your strategy.


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Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current crisis, there are ways for you to effectively introduce new products to the market. I am a strong advocate of data-driven marketing, having a clear analysis of the target market and consumer is a fundamental aspect for a new product launch. Mapping and analyzing market shifts and trends helps you to focus your efforts on marketing channels that will yield the best results. Read Also: 5 Key


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Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.


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The Anything-as-a-Service (XaaS) model is exploding into nearly every industry. While the benefits of this recurring revenue model are clear, the marketing strategies for this segment are not as obvious. This article shares a four-step marketing approach for this unique audience.


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Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is…


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Who you associate yourself and your brand with makes a huge impact on business.


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Francesca Sweet, iPhone product marketing manager at Apple, in a recent interview discussed the various flavors of 5G connectivity and how they relate to the company's new iPhone 12 flagship.


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These 5 tips should benefit the content marketing efforts you're putting in for your small business.


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Colangelo College of Business students were challenged to come up with marketing ideas for Phoenix Raceway, which is hosting the NASCAR championship this weekend and must find ways to attract fans even though most of them can't attend the race because of the pandemic. They didn't disappoint.


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Gaurav Madaan is one of India's most reputed digital marketing mentors


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We've posted some of his behind the scenes videos on here before, because this director's innovative use of technology to film some of the most visually appealing commercial videos to ever hit our screens is unparalleled. Here he is, explaining how he used his robots to make a mind-bending shot of a slice of lime falling into a glass. Sounds simple, right? Well, as commercial director and visual engineer Steve Giralt explains to Vox, when an excited marketing team can just throw money at a project, things tend to get complicated.


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This digital marketing course is the key to connecting with audiences online


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Although it can feel counterintuitive to dive into a digital strategy, the worst thing a brand can do is go dark.


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Manhattan-based real estate agency is marketing the nearly 8 acres to be used 'as is.'


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Five Legged Stool LLC, a digital marketing and media company headquartered in Little Rock, announced Nov. 16 that the acquisition of the magazines and ancillary


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Gen Z may be the first digitally native group in history.


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13 digital marketing veterans weigh in on the potential impact of the virus.


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Four more states legalized recreational weed—including New Jersey—but ad industry windfall won't hit next level until feds approve, a prospect that seems far off if GOP retains Senate.


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Businesses can maximize their marketing efforts by branded Facebook groups. Here's everything you need to make the most of this feature.


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"When businesses are met with challenges like what Covid-19 has presented, the instinct can be to turn inward and focus 100% solely on your business," says Robin Hubier, Jackson Spalding's corporate social responsibility lead. Here's why they didn't do that.


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Prior to joining JDI, King served as associate manager of marketing at OEConnection.


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A well-crafted social marketing campaign can help address the crisis and even prepare for future disease outbreaks


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Are you utilizing the right marketing methods for your business? Check out this overview of common inbound and outbound marketing techniques.


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By executing a multichannel marketing campaign, and by implementing SEO techniques, you can create a digital marketing presence for your product, service or brand that maximizes your ROI.


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Archer Daniels Midland study sees more consumers and brands riding the flexitarian wave.


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The small business community has some advice this week on stretching your marketing dollars.


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Digital marketing is evolving -- here are the potential problems you'll need to be on the lookout for as it does.


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One of the most important discussions marketers are still having to have is around the capabilities of influence marketing. It’s a relatively new system, but this is why you mustn’t confuse it with traditional marketing.


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Adweek editors look at what the future might hold for 5 industries


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The marketing world we know today has a significant history. It started ages ago as an as simple method for…


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When managing a marketing campaign, it requires and equal balance of creativity and intelligence. Too much of one or the other, may steer you in the wrong direction. This marketing case study from Restaurant Furniture Plus, will help illustrate this.


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With many of their ad businesses still shaky, publishers have gotten a lot pushier about marketing their news subscriptions.


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Can big advertisers save 94% of their digital ad spending? If only a few cents on the dollar are actually going towards showing ads, why spend the whole dollar?


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From sports tie-ins to online coverage, the Swiss industry has benefited from its marketing skill.


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We've created a step-by-step guide to effective social media marketing, complete with what to avoid and tips for success.


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As machine learning technologies become more prevalent online, we cover its uses and benefits in marketing and tips on how to start integrating it into your strategy.


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There's a new trend among popular fashion brands: "eco friendly" collections. Organic cotton is everywhere this summer, but is the label just a marketing strategy?


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Looking to get into influencer marketing for your business? Here are some tips on how to connect with relevant influencers.


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Paying attention to humans


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TLDR: QuickEmailVerification cleans your entire email list, weeding out old, outdated, or incorrect addresses for top deliverability and results on all your marketing campaigns. There’s one statistic that should stand above all others when you consider advertising and marketing strategies for your business.  Where do we go from here? Business leaders are stepping up to …


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Taking a multichannel approach to marketing has always delivered big results, and combining email and SMS marketing can do the same.


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2020-11-07 21:45:56 UTC

This definition explains what social media is and how social media platforms are used in marketing and other B2B initiatives.


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B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver.


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Sony Interactive Entertainment released its latest spot for the PlayStation 5 on Monday, the second in its global marketing campaign leading up to the new console’s launch. The ad, dubbed …


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No one merges OOH advertising with social media marketing as well as @dudewithsign. OUTFRONT MEDIA's Max Siegelman explains why brands should take note.


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2020-11-14 18:55:59 UTC

The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website.


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In 2018, the serial entrepreneur Brent Underwood purchased an abandoned California ghost town called Cerro Gordo, forking over a cool $1.4 million for the property alongside his business partner, Jon Bier, and several investor friends. Having exited a career in investment banking, Underwood had subsequently pursued myriad business ventures, including co-founding the marketing agency Brass Check -- which works with self-help authors like Neil Strauss, Tony Robbins, Tim Ferriss, and Ryan Holiday -- as well as overseeing DailyStoic.com, a website and online shop dedicated to the philosophical sect. But his true passion lied in the hospitality industry -- one he honed launching an illegal backpacker hostel in Brooklyn, and then an on-the-books ventured called HK Austin: a co-living and co-working space housed within a Victorian mansion dating back to the 1890s. Underwood’s latest venture marks a culmination of these passions, combined with his romanticism of the wild, wild west: to restore the ghost town of Cerro Gordo -- which was once California’s top silver producer, roughly three hours away from Los Angeles -- and turn it into a quirky tourist destination. In 2018, the serial entrepreneur Brent Underwood purchased an abandoned California ghost town called Cerro Gordo, forking over a cool $1.4 million for the property alongside his business partner, Jon Bier, and several investor friends.


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Pltfrmr (yes, that’s right) is starting off as the pandemic redraws the ad business and creates a ready pool of unemployed talent.


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The Marketing O'Clock team discusses Cloudflare's new privacy-first analytics service, the retirement of Facebook's 28-day attribution window, and more.


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Rich, whose position at the company was elevated in 2018, has been with Warner Bros. for more than two decades.


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To understand your brand perception, pay as much attention to online word of mouth as prospective students and parents do through social listening.


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Looking back at the changes forced on B2B and consumer marketing strategies.


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Around 94 per cent of small business marketers use content marketing while only 9 per cent experienced success.


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TikTok is making a play for Instagram’s fashion marketing spend and luxury brands are taking note. As a possible US ban looms, will brands continue to wade in?


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This week on Marketing O'Clock, Google Ads announced new features for advertisers, Facebook delays its attribution window change, and more.


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/PRNewswire/ -- After a thoughtful and extensive search, Plexus Worldwide, a leading health and wellness company with products that enable people to improve...


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A federal lawsuit says JUUL's advertising led 4 young Wisconsin residents to vaping and addiction, and seeks to halt the company's marketing.


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A success from the “Grave ‘N Bones” collection.


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Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations.


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With lasting expected effects on consumption, business models and marketing expenditure, Covid-19 and the lockdowns that followed have impacted supply, demand, and media consumption for businesses acr


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Companies are working hard to deliver better digital experiences but to thrive in this environment, organizations need to focus in on digital transformation.


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While outsourcing functions like tech and marketing early in your business has costs, it can give you precious expertise to improve your chances of success.


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