But, unlike many of the other celebrities turning a little too
quickly into the world of beauty, this is not another cash-cow means for Watts—for her, beauty is personal.
“There’s a lot of work to be done. But the more demand, the more reason for supply,” she says. “And then people will start being part of this [clean-beauty] movement and the shift. And I think it’s taken time to gain momentum, but when you see these big brands playing it right, it’s just nothing but good news, in my opinion.”
As a longtime devotee to minimal makeup who’s never labeled herself as a “full-face lady,” Watts is using Onda to reflect her personal beliefs of embracing and living in one’s skin to each and every shopper, no matter how much or little you’d like to use.
“I do love makeup. I love to play around with it, and I’ll put it on and enjoy it when necessary,” she says. “But I’m a big believer in seeing the skin. I don’t like clogging the pores. I love to see life in the skin. So if I am wearing makeup, I wear whatever makeup allows me to do that. One product I can’t live without is from Beautycounter, and it’s called Dew Skin. I use it every time I do a movie now, and it also has an SPF in it, and you can see the life in the skin as well as get the coverage that you need. And I really feel like it’s a shame when you see people with that caked look, that pastry face, as they call it. Because I just love seeing life in somebody’s skin. I think there’s nothing more beautiful.”
But as an actress and beauty entrepreneur who’s on the grind every single way, I couldn’t help but ask: How does she have time to breathe, let alone be an actual person?
“I definitely do feel like I’ve been busy, particularly with COVID, even though everyone’s like, ‘Well, we’re staying home. We’re not working. What do you mean? How do you not have time in your day,’” she says. “And I think we’ve just been really trying to create this digital awareness and survive in these times where people are not out spending money on themselves as much as they were. But yeah, I find ways. I find ways to meditate, to exercise, do yoga, and have time with friends, whether it’s on a Zoom cocktail hour or creating the bubbles that you feel safe with. You have to connect with people and create balance.”
Though balancing being a famous actress with a budding beauty business and a personal life is far easier said than done, balancing her beauty routine is surprisingly easy when you keep it simple. Her beauty inspirations come from fellow female “natural beauties” like Charlotte Rampling, Audrey Hepburn, Susan Sarandon, Merly Streep, Jessica Lange, and more, and she channels each and every one of them when she’s creating her signature bold brows and subtly playful lips. But her true focus is one that we tend to overlook until the going gets tough: skin.
“Having great skin is always my priority, and trying to navigate that. Because it’s a moving thing, isn’t it? It’s a flow. It’s a ripple. It’s not always perfect,” Watts says. “Because the skin reflects how you are on the inside. If you’re not getting enough sleep, or if you’re traveling, or if you’re stressed, or you’re not eating right, it all comes out on the skin, and I notice instantly if something’s upset with my body, as in my rhythms. So you have to treat it accordingly.”